It is undeniable that 2017 did have its moments, especially when it comes to fashion.
So…With the start of a fresh new year, let’s see What the World wanted to wear last year!
Today I made for you a fashion review of 2017. I thought maybe you want to know which were the Most wanted brands, products and trends in 2017.
So… what were the biggest trends to surface this year? What were the most wanted and most searched brands that captured consumers attention (and wallets?) Which brands were the most popular?
2017 was one of the most fragmented years on record – whether you look at politics, current affairs or entertainment.
This trend will continue in 2018 into the fashion industry. Whether it’s extravagant, over-the-top silhouettes of the ‘80s offering escapism or dressing functionally to reinforce our desire for comfort, what we’ll wear will span the extremes of the fashion spectrum.
This year 80 million shoppers from 120 countries started their fashion search online. From Gucci to gingham, sneakers to sequins, here what the world wanted to wear in 2017.
Big Brands, Big Logos, Big Trends
In an eventful year, fashion went big and bold. Gucci’s maximalism, power tailoring and woke slogans made 2017 a year of statement style. These 10 trends were the overarching fashion themes of the year, each one accounting for millions of searches split across thousands of key items.
Most Searched Brands
2. Forever 21
5. Free People
6. Saint Laurent
9. Michael Kors
Most Searched Products
January: Champion Sweatshirt
February: Forever 21 Plaid Skirt
March: Puma Fenty Bow Sneakers
April: Levi’s Wedgie Jeans
May: Needle & Thread Dragonfly Maxi Dress
June: Gucci Logo T-Shirt
July: Le Specs x Adam Selman The Last Lolita Sunglasses
August: Versace Medusa Slides
September: Balenciaga Speed Sneakers
October: Topshop Shearling Biker Jacket
November: Balenciaga Swing Puffer Jacket
December *Prediction*: Gucci Marmont Bag
2017’s Biggest Trends
These were the biggest fashion themes of the year, each one accounting for millions of searches split across thousands of key items.
Alessandro Michele’s Gucci was the most wanted designer globally in 2017, with more than 35 million Gucci searches this year. When does one designer’s aesthetic become a trend? When alongside searches for specific Gucci pieces, people were searching for trademark Gucci touches, like loud florals, clashing prints, snakes, green and red stripes.
Logo pieces were amongst the most wanted pieces this year for Balenciaga, Gucci, Loewe and Saint Laurent. Retro sports brands Champion, Fila and Kappa made a huge fashion comeback- together searches for these three brands increased 460% year on year.
Searches for slogan T-shirts increased 105% this year, with many designers choosing to embrace feminist or political messaging. In a year of change, customers looked to fashion to express themselves.
Searches for bright, fun holiday pieces by Zimmerman, Mara Hoffman, Eugenia Kim, Dodo Bar Or and Melissa Odabash started trending in May and remained high all summer.
From crop tops to chainmail, spaghetti straps to slip dresses, we saw a number of decidedly 90s search terms this year.
There were searches for flares, mustard, pussy bow blouses and cord. Disco glitter boots were a popular fall party dressing accessory, and searches for sequins increased 42% from June to November. 80s Yeezy, Off-White and The Kardashians brought back 80s cycling shorts this year.
Searches including the word ‘deconstructed’ peaked in July.
Cult items by Off-White, Balenciaga and Vetements were amongst the most wanted fashion pieces of 2017.
Lyst saw a 68% increase in searches for blazers, grey plaid being the most popular and a 24% increase in searches for women’s suits. Red and pink suiting both spiked in September.
Instagram – Famous Bags
Instantly recognisable and available in a huge selection of colours and patterns, Gucci’s Marmont purses, belt bags and cross-bodies were the most wanted bags of the year. These were 2017’s hottest handbags, based on Lyst’s global search and sales data.
1. Gucci Marmont
2. J.W Anderson Pierce
3. Chloe Nile
4. Cult Gaia Ark
5. Gucci Dionysus
6. Dior J’adior
7. Balenciaga Arena
8. Loewe Elephant
9. Simon Miller Bonsai
10. Off-White Binder Clip
Most Searched Shoes
Flat pool slide sandals were the year’s HOTTEST shoe trend. There were more searches for slides than stilettos this summer, across all price points. Fall’s most wanted shoe trend was the ankle length sock boot, driven by Vetements and Balenciaga.
1. Gucci GG Blooms Supreme Slides
2. Givenchy Logo Slides
3. Vetements Sock Boots
4. Balenciaga Knife Boots
5. Gucci Princeton Loafer
6. No21 Leather Bow Mule
7. Saint Laurent Crystal Boots
8. Mansur Gavriel Mules
9. Saint Laurent Opyum Pumps
10. Oscar Tiye Minnie Sandal
Most Searched Sneakers – Everyone Invested in It-Kicks
There were more searches for sneakers than handbags this year, with more than 3 million shoppers searching for a pair every month. These were the most wanted sneakers of 2017:
1. Fenty Puma Bow
2. Balenciaga Speed
3. Gucci Ace
4. Vans Old Skool
5. Adidas Gazelle
6. Comme des Garcons Play
7. Common Projects Achilles
8. Balenciaga Race Runner
9. New Balance 990
10. Nike Air Max 97
Denim was searched every 2 seconds of 2017. While skinny jeans remain the most popular denim item globally, these 5 denim trends all saw significant growth this year.
1. ‘Mom’ Jeans
Inspired by vintage fit jeans, the flattering Levi’s Wedgie style in blue was the most wanted pair of jeans worldwide this year, and searches for ‘mom’ jeans are up 109% year on year.
2. Straight Leg Jeans
Searches for straight leg denim increased 60% year on year. Jeans by Frame, Acne and Topshop were amongst the most popular styles.
3. Frayed Hems
Denim searches including the word ‘hem’ increased 240% in 2017. Frayed hem jeans by RE/DONE, Vetements and Mother were the most wanted pairs.
4. Embroidered Denim
Searches for embroidered denim peaked in Spring- with embroidered pieces on offer from everyone from Gucci to H&M. Oversized, floral embroidered jean jackets were especially popular in the UK.
5. Kick Flares
As seen on street style stars all year, J Brand’s Selena cut was a popular denim search in spring.
Earrings, in all shapes and sizes, were the most wanted jewels of the year. These 5 jewelry trends were the most searched during 2017.
1. Tassel Earrings – Tassels started trending in April and remained popular all year round, across price points. Oscar De La Renta’s were the most viewed pair.
2.Gold Hoop Earrings – A pair of gold hoop earrings was purchased every 3 minutes in 2017.
3. Signet Rings – Searches for signet rings increased 38% on 2016.
4. Pearls – Pearl rings, necklaces and earrings all saw significant search increases this year.
5. Artsy Earrings – Graphic design pieces by J.W. Anderson and Anissa Kermiche were amongst the most wanted statement earrings.
Colors – It Was a Colorful Year
Black, blue, navy, grey and white were the most popular fashion colors all year round (yawn). But these more daring shades saw the most movement in terms of search volume over the last 12 months. Searches for red items increased 102% in 2017. From Millennial to fucshia via bubblegum and rosé, there were 19,000 more pink fashion items in 2017 than 2016, and 56% more pink searches.
Emma Stone’s yellow dress in La La Land boosted searches for all things yellow in January.
Khaki jacket was searched once every 8 seconds in May. Beige, nude, flesh tone, blush … Global searches for nude tones increased 30% year on year. Searches for orange items peaked in September.
Metallic skirts and shoes were popular in the Summer. Silver replaced gold as 2017’s most-wanted metallic. Searches for bright, internet link blue knitwear started trending in November.
There were 3,000 searches a day containing the word ‘mustard’ in October.
2017 started and ended brightly – searches for bright multicolourt items peaked in January and November.
We Camouflaged Up and Checked Out in 2017
While simple denim, cotton and wool pieces of course remain hugely popular globally, there were searches for these specific prints, patterns and fabrics spike this year.
1. Gingham – There were 8,000 searches a day for gingham tops in April.
2. Velvet – Velvet ankle boots were the most popular velvet item of 2017.
3. Dark Florals – Big beyong Spring. Groundbreaking.
4. Plaid – In September plaid blazers overtook shirts as the most wanted checked womens item this year
5. Palm Print – Searches for leafy, tropical palm prints peaked in July.
6. Wicker – Searches for woven wicker items increased 89% year on year. Wicker bags began trending in April and sold out all Summer long.
7. Fishnet – As seen on the Kardashian-Jenners, searches for fishnet socks and stockings surged in March.
8. Camo – Army jackets were the most searched camo item.
9. Vinyl – There were 114% more searches for ‘vinyl’ in 2017 than 2016
10. Corduroy – Searches including the word ‘corduroy’ tripled this year.
Weird & Wonderful
Searches can be surprising. These unexpected fashion queries came from nowhere but made a big impact.
Sleeves replaced shoulders as 2017’s statement body zone. Searches including the word ‘sleeve’ increased 35% over the year, with more than 200,000 searches for specific puff, bell, frill, tulip, tie, balloon and extreme sleeve pieces.
The most wanted power sleeve tops and shirts this year were by Jacquemus, Vetements, Zara and Ellery.
The average spend on a pair of socks increased by 10% this year, thanks to the birth of a new high fashion accessory category.
Vetements, Givenchy and Rick Owens reinterpreted the humble tube sock for 2017, and searches spiked for Gucci’s sequin socks in September. Justin Trudeau was the year’s biggest sock influencer. Searches for Stance socks increased 35% in the week after he wore their Star Wars style.
Plastic jeans, mud splattered denim, inside out jeans, jeans with detachable legs, zip up crotches – jeans got obscene in 2017. Topshop’s clear plastic jeans and Vetements x Levis collaboration ‘bare butt’ look were the most searched of the year’s weird and wonderful releases.
Fashion searches including the word ‘watermelon’ increased 140% year on year peaking in June. Pineapples, cherries, lemons and pumpkins also saw increased search volumes in 2017.
More than 1000 unicorn inspired fashion items were uploaded this year. Unicorn dressing was a popular trend during festival season and demand stayed strong in the run up to Halloween; searches including the word ‘unicorn’ increased 130% from May to October.
The World Went Crazy for These Cult Instagram Items
What makes an Insta-cult fashion item? Immediately recognisable, seen on every influencer, liked by millions and wanted worldwide. Here’s the 10 most searched for Insta-hits of the year:
1. Gucci Logo Tshirt
2. Gucci GG Belt
3. Balenciaga ‘Bernie’ Hoody
4. Cult Gaia Ark Bags
5. Lisa Marie Fernandez Swimwear
6. Le Specs x Adam Selman Lolita Sunglasses
7. Rejina Pyo Puff Sleeve Dress
8. Re/Done Patchwork Jeans
9. Ganni Croissant T-shirt
10. Caroline Constas tops
Cult Insta-Hits Celebrity Influencers
Here are the most influential celebrities in fashion, during the course of 2017, looking at search and sales response to some of their most talked-about outfits. These ten famous faces drove millions of searches for specific products and designers this year, selling out items in seconds around the world.
If Rihanna Wore It, You Wanted It
All Hail Queen Ri, the most powerful celebrity fashion influencer of the year. She sent searches soaring for Puma, Off-White, Molly Goddard, Gucci and Raen this year.
2. Selena Gomez
With more than 120 million Insta followers, Coach, Louis Vuitton, Sandy Liang and Rouje all benefitted from the Selena effect this year.
3. Bella Hadid
Bella’s long legs sparked thousands of denim searches for specialist labels RE/DONE, Ksenia Schnaider and GRLFRND.
4. Meghan Markle
Meghan proved her royal style credentials this year, wearing heritage British brands Barbour, Hunter and Burberry. She also spiked searches for lesser known labels Misha Nonoo and Finlay and Co.
5. Kate Middleton
Kate continues to spark global demand for her looks this year she caused dresses by Erdem, L.K Bennett, Roland Mouret and Dolce & Gabbana to sell out in seconds.
6. Melania Trump
With all eyes on the new FLOTUS in 2017, it’s no surprise her fashion choices sparked thousands of searches. Melania’s most searched-for looks this year were by European designers Delpozo, Valentino and Dolce & Gabbana.
7. A$AP Rocky
The Fashion Killa’s bold Balenciaga, Calvin Klein and Gucci looks all sold out in seconds.
8. Harry Styles
Harry drove thousands of searches for men’s Gucci floral shirts and suits, wearing the brand throughout his 2017 tour and public appearances.
9. Kylie Jenner
Overtook Kendall as the most influential of the Kardashian/Jenner clan. Searches spiked for Attico mini dresses, Balenciaga sweats and Tamara Mellon boots after Kylie posted them on her Instagram.
10. Emily Ratajkowski
The @Emrata effect sent searches soaring for affordable pieces from Attico, Reformation, Talitha, Hat Attack and Zara.
Most Searched Moments
Cultural events, viral social media posts, blockbuster movies and Netflix shows all got us searching for specific fashion items this year.
In May some bros gained global attention by launching a men’s RompHim romper suit on Kickstarter. Searches for men’s rompers increased 620% in the 2 months that followed- and traffic to Mr Turk’s short men’s jumpsuits increased 5x.
La La Land
Released in January, the world went lala for La La Land style. By the time the movie took home 6 Oscars in February- searches for yellow dresses had increased 18%.
The Return of Baywatch
The most popular swimwear style of the summer was the scoop cut 90s one-piece swimsuit, coinciding with the film’s release. Searches for red swimsuits increased 200% year on year.
August 2017 marked the 20th anniversary of Princess Diana’s death, and the world’s media payed homage to her most iconic looks. Lyst saw searches for mom jeans and off the shoulder black bodycon mini dresses increase 60% over the Summer. Virgil Abloh’s Diana-inspired Off-White collection at Paris Fashion Week marked peak Diana.
Netflix released season 2 of Stranger Things in October. In November there were thousands of searches for Dustin’s dinosaur hoodie.
Curious what some of the leading trends for 2018 are set to be?