The GUCCI Effect at Milan Fashion Week

During Milan Fashion Week, the GUCCI Effect is more REAL and EVIDENT than ever!

It seems like the entire industry can’t stop talking about Gucci effect.

Alessandro Michele is the only designer in recent memory that gone from practically unknown name to igniting an entire revolution in such a short amount of time.

But the Gucci creative director’s influence hasn’t just been seen on the runway. This season was infiltrated on the street style scene completely. And, of course, my first day at Milan Fashion Week started on Wednesday. Gucci effect enchanted garden inspired outfits and Fay’s 1990s rock chic styles for Fall/Winter 17-18 season.


First of all sorry for my absence during the last 5 days. Before Fashion Week, I am constantly on the move. After a great experience in Milan with Tailor Events Romania, I’m back home now and ready to show you all my MFW outfits.
So, I would like to introduce my first Fashion Week look from Milan, that has become very colourful.

As the weather was CRAZY during my five-days stay, I had to layer to the maximum. Thanks to this Ladylike pink coat from Izabela Mandoiu and the possibility to wear lots of clothes underneath. Thankfully no one really sees how much I am wearing underneath my actual look! The whole trip started with 15° degrees, wearing jeans and Issaco Stil Moda fur for flying. I have decided for a SugarCouture hoodie with some black jeans as well as a beige fur. A casual look being perfectly suited to the upcoming annual transition period.

What do you think about the combination – do you like it?


After New York and London, the Italian capital of fashion was the setting for six days of runway shows, exhibitions, parties and events as the fashion elite, designers, bloggers, and media flock to the city.

Gucci, the biggest brand of French luxury giant Kering, kicked off the extravaganza showcasing clothes with flowers, insects, animals and symbols, with models walking on an elevated glass runway surrounding a silver pyramid. Outfits by Alessandro Michele, creative director since January 2015, were inspired by an “alchemist’s garden, a magical place … where apparent contradictions live together”, the style note said. Michele, who has been able to relaunch the brand giving it a new strong identity and a vintage, geeky yet chic look, dwells on the “complexity of existence and on its ambivalence and dualisms”, the note added.

The conservative style was followed by girls covering themselves with wide parasols, carrying arrows, wearing glitter leggings, long ruffled and flowered dresses, models with their heads covered in balaclavas, men in shorts and embroidered capes as well as models looking like farmers and maids.

Take a look at the pictures, and you’ll see exactly what I mean: Countless outfits have Michele’s name written all over them. This is Italy, after all — where the roots of houses like Gucci, Fendi, and Prada run deep. And for these women, it’s about taking the items from these legacy brands and making them their own. In Milan, the Gucci effect is still going incredibly strong. Gucci footwear came in the form of pearl-embellished heels, Union Jack loafers, sneakers, cherry-embellished and buckled pumps with a snake on the heel.

Here are my favorite looks from the Autumn/Winter 2017-18 GUCCI effect collection.


After Gucci show, just across the street the Fay Autumn/Winter 17-18 show, part of Italian luxury group Tod’s. The models wore masculine looks, inspired by 1990s fashion. Looks mainly made from tartans. The Prince of Wales check tweeds. Angora wool and cashmere in the neutral tones of black, gray, blue and white with splashes of yellow and burgundy.

The group, known for its signature field coats, brought out duffle coats, interpreted in various lengths and materials, adorned with furs and high collars and decorated with leather. Models wore pleated short skirts with studded belts. Leggings with zippers, masculine jackets decorated with embroidery, recalling the successful spring-summer collection.

I will tell you more about Fay fashion show in another post.

Gucci effect is still strong!

See you soon!