Fashion is, among other things, a group conversation that explores through design a moment that we are living in. Trends allow us to sartorially identify ourselves both with and in relation to others. Unique style gives us a means of standing out from the crowd.
A Fashion week is a fashion industry event, lasting approximately one week, which allows fashion designers or brands to display their latest collections in runway shows. The buyers and media are waiting to see the latest trends all year long. The latest design innovations are showcased by renowned fashion designers during these fashion weeks.
Most importantly, these events let the industry know what’s “in” and what’s “out” for the next season. Fashion weeks are held several months in advance to allow the press and buyers a chance to preview fashion designs for the following season. And for retailers to purchase and incorporate the new collections into their retail marketing.
New York City, London, Milan and Paris each host a fashion week twice a year,
with New York beginning each season and the other cities following in this order.
There are two major seasons per year – Autumn/Winter and Spring/Summer. For women wear, the Autumn/Winter shows always starts in New York in February, ending in Paris in March. Spring/Summer shows starts in New York in September and ends in Paris in October. Haute Couture shows typically happen in Paris a week after the Menswear Paris shows. For the first time, Women Haute Couture was also shown in Singapore, during its haute couture Women’s Fashion Week in October 2011.
More and more designers have shown inter-seasonal collections between the traditional Autumn/Winter and Spring/Summer seasons. These collections are usually more commercial than the main season collections and help shorten the customer’s wait for new season clothes. The inter-seasonal collections are Resort/Cruise (before Spring/Summer) and Pre Fall (before Autumn/Winter). There is no fixed schedule for these shows in any of the major fashion capitals but they typically happen three months after the main season shows. Some designers show their inter-seasonal collections outside their home city. For example, Karl Lagerfeld has shown his Resort and Pre Fall collections for Chanel in cities such as Moscow, Los Angeles and Monte Carlo instead of Paris. Many designers also put on presentations as opposed to traditional shows during Resort and Pre-Fall either to cut down costs or because they feel the clothes can be better understood in this medium.
FOUR weeks, four cities, countless catwalk shows and presentations!
Fashion week has just begun Yesterday in New York!
This season is already proving to be a serious departure from what we’re used to. There’s the revamped logo, a new Lexus sponsorship and no more Lincoln Center.
Of course, there’s the hundreds of collections we’ll be seeing next days.
See a preview of what to expect here:
DKNY has been all over the news this summer, with founder Donna Karan stepping down as Donna Karan International chief designer. One of the most important designers in the history of American fashion, Donna Karan, 66 years old, plans to devote greater time to her Urban Zen company and foundation, but will remain a close adviser to DKI. So, there’s still plenty to look forward to even if it;s the end of an era for the iconic New York brand. It will be one of the buzziest events of the week.
We will include also famous Alexander Wang on this list because he left his post at Balenciaga earlier this summer in order to devote entirely to his line. So, more eyes will be on him than usual. Be prepared for his 10th anniversary bash immediately after the show.
J.Crew has a big opportunity now to revamp the brand image, during this NYFW.
Givenchy is a French fashion house, but for spring 2016, Riccardo Tisci will take the New York runway for the first time. It’s a smart step, due to the brand’s U.S. expansion strategy, which includes a new Madison Avenue flagship store. Lauren Conrad reality star kicked off NYFW last night with a show tailor-made for Generation Double Tap. And the reigning king of the “more is more” fashion philosophy, Jeremy Scott is taking things to the next level this season.
So…Stay tuned to see the fashion shows! I can’t wait to choose my favorite outfits!
It’s again that time of the year…See you at PARIS Fashion Week !