Chanel took Cuba by fashion storm last week!
After MET Gala 2016 news is starting to settle down, everybody has found a new fashion topic to make it go viral. Karl Lagerfeld’s presentation for Chanel took Cuba by fashion so unexpected!
The creative director of the brand has traveled with Chanel collections all over the world, from Paris to Rome. But this year he wanted to do something new and he celebrated in beautiful Havana the fact that the political embargo over Cuba was lifted. And you now what?
Karl Lagerfeld hadn’t stepped foot in Cuba before Chanel Cruise 2017 hit Havana, according to Women’s Wear Daily. Chanel collection definitely nailed the city’s colorful aesthetic.
Lagerfeld offered the world a colorful glitter show promoting Chanel Cruise 2017 collection, that harkened back to the days of Ernest Hemingway, or perhaps Dirty Dancing Havana Nights. The premiere of Chanel 2016/2017 ‘cruise’ line offered a startling sight in a country officially dedicated to social equality and the rejection of material wealth. Somewhere, Che Guevara is turning in his grave.
Before the show, a rainbow of retro convertibles which delivered the guests to Hotel Nacional, was offered to the public. And the happiest woman, supermodel, and mother on Earth, Gisele Bundchen was also there.
In contrast with the cars, the collection was classy and elegant, with ruffles, lace and a lot of white. But, of course, since we’re talking about Cuba, Karl Lagerfeld got his sequins jacket on for receiving ovations. The entire collection is an idea of a chic and modern Cuba,” Lagerfeld told WWD. “It’s easy pieces.”
“It was like a private joke because I thought it was impossible,” the designer said.
“Suddenly, Cuba is the most talked-about thing in the world and we’re the first with fashion.”
A Carnival cruise ship laden with 700 passengers from Miami docked on Monday. It was the first in decades and shows a symbol of how rapidly the barriers between communist Cuba and capitalist America are crumbling.
Chanel invited treating editors, clients and VIPs for the show and to lavish dinners, a “Cuba Revolution” tour, cigar factory visits and a night at the Tropicana, the famous cabaret where little dancers shake their ruffles like there’s no tomorrow.
Locals crowded on balconies and on rooftops overlooking the boulevard. They were extremely happy for having the first American military aircraft flying here since 60 years. And a Chanel show in Havana. It’s never happened before.
Celebrity guests, many of them stepping foot in Cuba for the first time, were dazzled by the place.
“I’m in awe, of the colors, the buildings, the music, the smiles – people are so nice. It’s just magnificent,” said Vanessa Paradis, who is gearing up for her stint as a juror at the Cannes Film Festival later this month.
Chanel’s show started with a drum corps that got the models dancing and Swinton shaking her hips, sweat dotting her pristine white shirt.
Bruno Pavlovsky, president of Chanel fashion, said they love to have these kind of strong, identifiable pieces – something you keep forever in your wardrobe. It’s more than just clothes! The money we invest in the show generates content for the rest of the year. It’s the showcase, the story around it.”
Chanel has zero business in Cuba, but is charting growth across Latin America. The house operates three stores in Brazil; added a boutique in Panama last July and a second location in Mexico City last year.
The executive stressed that Chanel took Cuba by a creative impulse of Karl Lagerfeld, with no political message. He and the designer acknowledged that the event could advance Cuba progress.
To be sure, Chanel brought wealthy guests and influential editors, also hiring local models, chauffeurs, caterers and event planners. A party in one of Old Havan’s most picturesque squares, the Plaza de la Cathedral, followed Tuesday night’s show.
I can’t be surprised anymore about what Uncle Karl can do. His models thank him for bringing to Cuba for the first time.
So, Chanel took Cuba by fashion?
Yes or No? What do you think?